Key facts
- This page summarizes Jon Blotner's Form 4 filing for Wayfair Inc. (W).
- 8 reported transactions and 3 derivative rows are listed below.
- Accepted by SEC: 06 Jul 2026, 16:54.
Jon Blotner - 01 Jul 2026 Form 4 Insider Report for Wayfair Inc. (W)
- Reporting relationship
- Pres., Commercial & Operations
- Issuer ticker
- W
- Reported as of
- 01 Jul 2026
- Net transaction value
- -$570,518
- SEC form
- 4
- Accepted by SEC
- 06 Jul 2026, 16:54:10 UTC
- Prior SEC filing
- 04 May 2026
- Source filing
- View source filing
- Reporting owner signature
- /s/ Enrique Colbert, Attorney-In-Fact for Jon Blotner
Source evidence
Original filing metadata and source links for verification.
4 source fields
Reporting owner
1 detail
Key filing fact
Jon Blotner filed Form 4 for Wayfair Inc. (W) on 06 Jul 2026.
Change
- Previous filing in this sequence was filed on 04 May 2026.
- Current net transaction value: -$570,518.
Research use
- This tells you what this filing adds before you inspect full transaction and derivative tables.
- You can trace every row back to the original SEC filing document.
Evidence
Filed on Form 4
View source filing
Ownership activity is grounded in SEC Form 4 disclosures.
Reporting Owners (1)
CIK 0001994593
Primary reporting owner
Blotner Jon
- Relationship
- Pres., Commercial & Operations
- Address
- C/O WAYFAIR INC., 4 COPLEY PLACE, BOSTON
- Signature
- /s/ Enrique Colbert, Attorney-In-Fact for Jon Blotner
- Signature date
- 06 Jul 2026
Reported non-derivative transactions
Shares, units, or other non-derivative securities reported in this filing.
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +326
- Change %
- +0.29%
- Price
- $0.000000*
- Shares after
- 111,484
- Date
- 01 Jul 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +182
- Change %
- +0.16%
- Price
- $0.000000*
- Shares after
- 111,666
- Date
- 01 Jul 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Options Exercise
- Transaction value
- Shares
- +22,942
- Change %
- +21%
- Price
- $0.000000*
- Shares after
- 134,608
- Date
- 01 Jul 2026
- Ownership
- Direct
W
transaction
Class A Common Stock
Tax liability
- Transaction value
- Shares
- -11,339
- Change %
- -8.4%
- Price
- $95.14*
- Shares after
- 123,269
- Date
- 01 Jul 2026
- Ownership
- Direct
- Footnotes
- F1
W
transaction
Class A Common Stock
Sale
- Transaction value
- $570,518
- Shares
- -5,925
- Change %
- -4.8%
- Price
- $96.29
- Shares after
- 117,344
- Date
- 02 Jul 2026
- Ownership
- Direct
- Footnotes
- F2
W
holding
Class A Common Stock
No transaction description listed
- Transaction value
- Shares
- Change %
- Price
- Shares after
- 100
- Date
- 01 Jul 2026
- Ownership
- See Footnote
- Footnotes
- F3
Reported derivative securities
Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.
W
transaction
Derivative
Restricted Stock Units ("RSUs")
Options Exercise
- Transaction value
- Shares
- -326
- Change %
- -50%
- Price
- $0.000000*
- Shares after
- 327
- Date
- 01 Jul 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 326
- Exercise price
- Footnotes
- F4, F5
W
transaction
Derivative
Restricted Stock Units ("RSUs")
Options Exercise
- Transaction value
- Shares
- -182
- Change %
- -25%
- Price
- $0.000000*
- Shares after
- 547
- Date
- 01 Jul 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 182
- Exercise price
- Footnotes
- F4, F6
W
transaction
Derivative
Restricted Stock Units ("RSUs")
Options Exercise
- Transaction value
- Shares
- -22,942
- Change %
- -25%
- Price
- $0.000000*
- Shares after
- 68,826
- Date
- 01 Jul 2026
- Ownership
- Direct
- Underlying class
- Class A Common Stock
- Underlying amount
- 22,942
- Exercise price
- Footnotes
- F4, F7
* marks a reported price that did not pass the local price check.
Additional SEC filing notes
Filing notes and footnotes
Rule 10b5-1 trading plan
These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.
Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).
Explanation of responses 7 footnotes
Footnote F1
These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
Footnote F2
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2025.
Footnote F3
Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.
Footnote F4
Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
Footnote F5
These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 327 shares will vest on October 1, 2026.
Footnote F6
These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on October 1, 2026, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.
Footnote F7
These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.