Gregory Coleman - 26 May 2026 Form 4 Insider Report for BuzzFeed, Inc. (BZFD)

Reporting relationship: Director
Issuer ticker: BZFD
Reported as of: 26 May 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 28 May 2026, 17:27:07 UTC
Prior SEC filing: 12 May 2026
Source filing: View source filing
Reporting owner signature: /s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman

Key filing fact

Gregory Coleman filed Form 4 for BuzzFeed, Inc. (BZFD) on 28 May 2026.

Key facts

This page summarizes Gregory Coleman's Form 4 filing for BuzzFeed, Inc. (BZFD).
4 reported transactions and 2 derivative rows are listed below.
Accepted by SEC: 28 May 2026, 17:27.

Change

Previous filing in this sequence was filed on 12 May 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001234654 Primary reporting owner

COLEMAN GREGORY

Relationship: Director
Address: C/O BUZZFEED, INC., 50 W. 23RD STREET, 6TH FLOOR, NEW YORK
Signature: /s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman
Signature date: 28 May 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

BZFD transaction

Class A Common Stock

Options Exercise

Transaction value
Shares: +23,283
Change %: +5.4%
Price: $0.000000^*
Shares after: 457,173
Date: 26 May 2026
Ownership: Direct
Footnotes: F1

BZFD transaction

Class A Common Stock

Options Exercise

Transaction value
Shares: +104,773
Change %: +23%
Price: $0.000000^*
Shares after: 561,946
Date: 26 May 2026
Ownership: Direct
Footnotes: F1

BZFD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 3,135
Date: 26 May 2026
Ownership: By The Coleman 2014 Family Trust
Footnotes: F2

BZFD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 12,931
Date: 26 May 2026
Ownership: By The Benjamin Coleman 2000 Trust
Footnotes: F3

BZFD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 3,273
Date: 26 May 2026
Ownership: By The Eloise Marie Coleman 2016 Trust
Footnotes: F4

BZFD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 12,931
Date: 26 May 2026
Ownership: By The Stephen Coleman 2000 Trust
Footnotes: F5

BZFD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 3,273
Date: 26 May 2026
Ownership: By The Audrey Amelia Coleman 2014 Trust
Footnotes: F6

BZFD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 12,931
Date: 26 May 2026
Ownership: By The Melissa Coleman 2000 Trust
Footnotes: F7

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

BZFD transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -23,283
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 May 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 23,283
Exercise price
Footnotes: F8, F9

BZFD transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -104,773
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 26 May 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 104,773
Exercise price
Footnotes: F8, F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 9 footnotes

Footnote F1

128,056 restricted stock units ("RSUs") fully vested on May 26, 2026 and were settled in shares of the issuer's common stock.

Footnote F2

Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

Footnote F3

Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

Footnote F4

Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

Footnote F5

Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

Footnote F6

Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.

Footnote F7

Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.

Footnote F8

Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

Footnote F9

The reported transaction reflects the accelerated vesting, in connection with the consummation of a transaction constituting a Corporate Transaction (as defined in the Company's 2021 Equity Incentive Plan, as amended (the "Plan")), of RSUs previously granted on February 12, 2026, pursuant to the terms of the applicable award agreement and the Plan.

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