Peter George Colis - 15 May 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Reporting relationship: CEO and Secretary, Director
Issuer ticker: LIFE
Reported as of: 15 May 2026
Net transaction value: -$1,324,783
SEC form: 4
Accepted by SEC: 19 May 2026, 20:32:49 UTC
Prior SEC filing: 30 Jan 2026
Source filing: View source filing
Reporting owner signature: /s/ Porter Nolan, Attorney-in-Fact

Key filing fact

Peter George Colis filed Form 4 for Ethos Technologies Inc. (LIFE) on 19 May 2026.

Key facts

This page summarizes Peter George Colis's Form 4 filing for Ethos Technologies Inc. (LIFE).
4 reported transactions and 3 derivative rows are listed below.
Accepted by SEC: 19 May 2026, 20:32.

Change

Previous filing in this sequence was filed on 30 Jan 2026.
Current net transaction value: -$1,324,783.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0002089362 Primary reporting owner

Colis Peter George

Relationship: CEO and Secretary, Director
Address: C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN
Signature: /s/ Porter Nolan, Attorney-in-Fact
Signature date: 19 May 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

LIFE transaction

Class A Common Stock

Sale

Transaction value: $1,207,580
Shares: -54,890
Change %: -6.8%
Price: $22.00
Shares after: 756,295
Date: 15 May 2026
Ownership: Direct
Footnotes: F1, F2, F3

LIFE transaction

Class A Common Stock

Sale

Transaction value: $117,203
Shares: -5,145
Change %: -0.68%
Price: $22.78
Shares after: 751,150
Date: 15 May 2026
Ownership: Direct
Footnotes: F1, F4

LIFE transaction

Class A Common Stock

Conversion of derivative security

Transaction value
Shares: -55,848
Change %: -7.4%
Price: $0.000000^*
Shares after: 695,302
Date: 15 May 2026
Ownership: Direct
Footnotes: F5, F6

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

LIFE transaction Derivative

Class B Common Stock

Conversion of derivative security

Transaction value
Shares: +55,848
Change %: +0.91%
Price: $0.000000^*
Shares after: 6,210,529
Date: 15 May 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 55,848
Exercise price
Footnotes: F3, F7

LIFE holding Derivative

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 128,893
Date: 15 May 2026
Ownership: by trust
Underlying class: Class A Common Stock
Underlying amount: 128,893
Exercise price
Footnotes: F7, F8

LIFE holding Derivative

Class B Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 214,822
Date: 15 May 2026
Ownership: by trust
Underlying class: Class A Common Stock
Underlying amount: 214,822
Exercise price
Footnotes: F7, F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 9 footnotes

Footnote F1

Represents shares sold to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs").

Footnote F2

The price reported above reflects the weighted average price of the shares sold. The sale price ranged from $21.66 to $22.64 per share, inclusive. Upon request from the SEC staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4.

Footnote F3

Adjusted due to scrivener's error.

Footnote F4

The price reported above reflects the weighted average price of the shares sold. The sale price ranged from $22.685 to $23.06 per share, inclusive. Upon request from the SEC staff, the Issuer, or a security holder of the Issuer, the Reporting Person will provide full information regarding the number of shares sold at each separate price within the range set forth in this Form 4.

Footnote F5

Each share of Class A Common Stock was exchanged at a 1:1 ratio for shares of Class B Common Stock.

Footnote F6

Includes 695,302 shares issuable on settlement of RSUs, each of which represents a contingent right to receive one share of Issuer's Class A Common Stock upon vesting and may be exchanged at a 1:1 ratio for shares of Class B Common Stock.

Footnote F7

Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration.

Footnote F8

Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.

Footnote F9

Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.