Peter George Colis - 29 Jan 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Role: CEO and Secretary, Director
Signature: /s/ Porter Nolan, Attorney-in-Fact
Issuer symbol: LIFE
Transactions as of: 29 Jan 2026
Net transactions value: $0
Form type: 4
Filing time: 30 Jan 2026, 20:45:10 UTC
Previous filing: 28 Jan 2026
SEC: View on sec.gov

Reporting Owners (1)

Name	Relationship	Address	Signature	Signature date	CIK
Colis Peter George	CEO and Secretary, Director	C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN	/s/ Porter Nolan, Attorney-in-Fact	30 Jan 2026	0002089362

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LIFE	Class A Common Stock	Tax liability	$0	-562,993	-7.5%	$0.000000	6,965,866	29 Jan 2026	Direct	F1, F2
transaction	LIFE	Class A Common Stock	Conversion of derivative security	$0	-6,154,683	-88%	$0.000000	811,183	30 Jan 2026	Direct	F3
transaction	LIFE	Class A Common Stock	Conversion of derivative security	$0	-128,893	-100%	$0.000000	0	30 Jan 2026	by trust	F3, F4
transaction	LIFE	Class A Common Stock	Conversion of derivative security	$0	-214,822	-100%	$0.000000	0	30 Jan 2026	by trust	F3, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LIFE	Class B Common Stock	Conversion of derivative security	$0	+6,154,683		$0.000000	6,154,683	30 Jan 2026	Class A Common Stock	6,154,683		Direct	F3, F6
transaction	LIFE	Class B Common Stock	Conversion of derivative security	$0	+128,893		$0.000000	128,893	30 Jan 2026	Class A Common Stock	128,893		by trust	F3, F4, F6
transaction	LIFE	Class B Common Stock	Conversion of derivative security	$0	+214,822		$0.000000	214,822	30 Jan 2026	Class A Common Stock	214,822		by trust	F3, F5, F6

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents shares withheld to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs") prior to the open of trading on January 29, 2026 to satisfy the tax obligation realized upon vesting of such RSUs.
F2	Includes 811,183 shares issuable on settlement of restricted stock units ("RSUs"), each of which represents a contingent right to receive one share of Issuer's Class A Common Stock upon vesting and may be exchanged at a 1:1 ratio for a share of Class B Common Stock.
F3	Upon the completion of the Issuer's initial public offering of Class A Common Stock ("IPO"), each share of Class A Common Stock was exchanged at a 1:1 ratio for shares of Class B Common Stock.
F4	Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.
F5	Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.
F6	Each share of Class B Common Stock held by the Reporting Person will automatically convert into one share of Class A Common Stock upon the sale or transfer of such share of Class B Common Stock, subject to certain exceptions, and in certain other circumstances described in the Issuer's amended and restated certificate of incorporation. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock. The Class B Common Stock has no expiration date.