Jeffrey Terry Green - 29 Apr 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Reporting relationship: President and CEO, Director, 10%+ Owner
Issuer ticker: TTD
Reported as of: 29 Apr 2026
Net transaction value: $0
SEC form: 4
Accepted by SEC: 19 May 2026, 16:54:51 UTC
Prior SEC filing: 04 Mar 2026
Source filing: View source filing
Reporting owner signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green

Key filing fact

Jeffrey Terry Green filed Form 4 for Trade Desk, Inc. (TTD) on 19 May 2026.

Key facts

This page summarizes Jeffrey Terry Green's Form 4 filing for Trade Desk, Inc. (TTD).
3 reported transactions and 1 derivative row are listed below.
Accepted by SEC: 19 May 2026, 16:54.

Change

Previous filing in this sequence was filed on 04 Mar 2026.
Current net transaction value: $0.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001671445 Primary reporting owner

Green Jeffrey Terry

Relationship: President and CEO, Director, 10%+ Owner
Address: C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Signature date: 19 May 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

TTD transaction

Class A Common Stock

Gift

Transaction value
Shares: -52,909
Change %: -8.1%
Price: $0.000000^*
Shares after: 603,008
Date: 15 May 2026
Ownership: Direct
Footnotes: F1

TTD transaction

Class A Common Stock

Gift

Transaction value
Shares: +52,909
Change %: +167%
Price: $0.000000^*
Shares after: 84,638
Date: 15 May 2026
Ownership: See Footnote
Footnotes: F1, F2

TTD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 920,901
Date: 29 Apr 2026
Ownership: See Footnote
Footnotes: F3

TTD holding

Class A Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after: 6,000,000
Date: 29 Apr 2026
Ownership: By Limited Partnership

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

TTD transaction Derivative

Employee Stock Option Exercise (Right to Buy)

Expiration of short derivative position

Transaction value
Shares: -1,330
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 29 Apr 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 1,330
Exercise price: $82.39
Footnotes: F4, F5

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Explanation of responses 5 footnotes

Footnote F1

Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.

Footnote F2

Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.

Footnote F3

Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.

Footnote F4

This option was previously reported as covering 133 shares at an exercise price of $823.88 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.

Footnote F5

The option was granted on April 29, 2021, with a Vesting Commencement Date ("VCD") of December 29, 2024. One-fourth (1/4th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.