Jeffrey Terry Green - 02 Mar 2026 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
President and CEO, Director, 10%+ Owner
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Issuer symbol
TTD
Transactions as of
02 Mar 2026
Net transactions value
+$148,101,266
Form type
4
Filing time
04 Mar 2026, 20:27:33 UTC
Previous filing
18 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Green Jeffrey Terry President and CEO, Director, 10%+ Owner C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green 04 Mar 2026 0001671445

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Purchase $12,386,841 +527,324 $23.49 527,324 02 Mar 2026 By Limited Partnership F1
transaction TTD Class A Common Stock Purchase $35,579,852 +1,472,676 +279% $24.16 2,000,000 02 Mar 2026 By Limited Partnership F2
transaction TTD Class A Common Stock Purchase $42,091,829 +1,685,696 +84% $24.97 3,685,696 03 Mar 2026 By Limited Partnership F3
transaction TTD Class A Common Stock Award +398,089 +154% $0.000000* 655,917 03 Mar 2026 Direct F4
transaction TTD Class A Common Stock Purchase $58,042,744 +2,314,304 +63% $25.08 6,000,000 04 Mar 2026 By Limited Partnership F5
holding TTD Class A Common Stock 31,729 02 Mar 2026 See Footnote F6
holding TTD Class A Common Stock 920,901 02 Mar 2026 See Footnote F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Award +737,028 $0.000000* 737,028 03 Mar 2026 Class A Common Stock 737,028 $25.00 Direct F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $22.93 to $23.92, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $23.93 to $24.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.81 to $24.99, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F4 Represents a restricted stock award with a Vesting Commencement Date ("VCD") of March 3, 2026. One-sixteenth (1/16th) of the granted shares vest on May 15, 2026 and the remainder of the granted shares vest ratably over 15 quarters on each quarterly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F5 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.59 to $25.25, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote.
F6 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F7 Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F8 The option was granted on March 3, 2026, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.