Michael Kirban - 30 Apr 2026 Form 4 Insider Report for Vita Coco Company, Inc. (COCO)

Reporting relationship
Executive Chairman, Director
Issuer ticker
COCO
Reported as of
30 Apr 2026
Net transaction value
-$3,400,000
Source evidence Original filing metadata and source links for verification. 4 source fields
SEC form
4
Accepted by SEC
01 May 2026, 16:27:20 UTC
Prior SEC filing
13 Mar 2026
Source filing
View source filing
Reporting owner 1 detail
Reporting owner signature
Alison Klein, attorney-in-fact for Michael Kirban

Key filing fact

Michael Kirban filed Form 4 for Vita Coco Company, Inc. (COCO) on 01 May 2026.

Key facts

  • This page summarizes Michael Kirban's Form 4 filing for Vita Coco Company, Inc. (COCO).
  • 1 reported transaction and 7 derivative rows are listed below.
  • Accepted by SEC: 01 May 2026, 16:27.

Change

  • Previous filing in this sequence was filed on 13 Mar 2026.
  • Current net transaction value: -$3,400,000.

Research use

  • This tells you what this filing adds before you inspect full transaction and derivative tables.
  • You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001890258 Primary reporting owner

Kirban Michael

Relationship
Executive Chairman, Director
Address
111 5TH AVENUE, 2ND FLOOR, NEW YORK
Signature
Alison Klein, attorney-in-fact for Michael Kirban
Signature date
01 May 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

COCO transaction

Common Stock

Sale

Transaction value
$3,400,000
Shares
-50,000
Change %
-8.8%
Price
$68.00
Shares after
515,681
Date
30 Apr 2026
Ownership
by M. Kirban Revoc
Footnotes
F1, F2
COCO holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
143,799
Date
30 Apr 2026
Ownership
Direct
COCO holding

Common Stock

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
1,479,049
Date
30 Apr 2026
Ownership
by M. Kirban 2010
Footnotes
F3

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
546,000
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
546,000
Exercise price
$10.18
Footnotes
F4
COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
40,950
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
40,950
Exercise price
$10.18
Footnotes
F4
COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
298,507
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
298,507
Exercise price
$15.00
Footnotes
F5
COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
46,875
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
46,875
Exercise price
$16.91
Footnotes
F6
COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
185,133
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
185,133
Exercise price
$16.91
Footnotes
F4
COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
62,743
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
62,743
Exercise price
$26.18
Footnotes
F7
COCO holding Derivative

Non-Qualified Stock Option (Right to Buy)

No transaction description listed

Transaction value
Shares
Change %
Price
Shares after
70,715
Date
30 Apr 2026
Ownership
Direct
Underlying class
Common Stock
Underlying amount
70,715
Exercise price
$32.78
Footnotes
F8
* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 8 footnotes

Footnote F1

The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

Footnote F2

These shares are held by the Michael Kirban Revocable Trust.

Footnote F3

These shares are held by the Michael Kirban 2010 Trust.

Footnote F4

The stock option is fully vested and currently exercisable.

Footnote F5

The stock option vests in four equal annual installments beginning on November 27, 2022.

Footnote F6

The stock option vests in four equal annual installments beginning on March 10, 2024.

Footnote F7

The stock option vests in four equal annual installments beginning on March 4, 2025.

Footnote F8

The Stock Option vests in four equal annual installments beginning in March 3, 2026.

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