Michael Kirban - 11 Mar 2026 Form 4 Insider Report for Vita Coco Company, Inc. (COCO)

Signature
Alison Klein, attorney-in-fact for Michael Kirban
Issuer symbol
COCO
Transactions as of
11 Mar 2026
Net transactions value
-$2,900,000
Form type
4
Filing time
13 Mar 2026, 16:29:18 UTC
Previous filing
09 Mar 2026

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Kirban Michael Executive Chairman, Director 111 5TH AVENUE, 2ND FLOOR, NEW YORK Alison Klein, attorney-in-fact for Michael Kirban 13 Mar 2026 0001890258

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction COCO Common Stock Sale $568,168 -9,796 -1.6% $58.00 605,885 11 Mar 2026 by M. Kirban Revoc F1, F2
transaction COCO Common Stock Sale $2,331,832 -40,204 -6.6% $58.00 565,681 12 Mar 2026 by M. Kirban Revoc F1, F2
holding COCO Common Stock 143,799 11 Mar 2026 Direct
holding COCO Common Stock 1,479,049 11 Mar 2026 by M. Kirban 2010 F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
holding COCO Non-Qualified Stock Option (Right to Buy) 546,000 11 Mar 2026 Common Stock 546,000 $10.18 Direct F4
holding COCO Non-Qualified Stock Option (Right to Buy) 40,950 11 Mar 2026 Common Stock 40,950 $10.18 Direct F4
holding COCO Non-Qualified Stock Option (Right to Buy) 298,507 11 Mar 2026 Common Stock 298,507 $15.00 Direct F5
holding COCO Non-Qualified Stock Option (Right to Buy) 46,875 11 Mar 2026 Common Stock 46,875 $16.91 Direct F6
holding COCO Non-Qualified Stock Option (Right to Buy) 185,133 11 Mar 2026 Common Stock 185,133 $16.91 Direct F4
holding COCO Non-Qualified Stock Option (Right to Buy) 62,743 11 Mar 2026 Common Stock 62,743 $26.18 Direct F7
holding COCO Non-Qualified Stock Option (Right to Buy) 70,715 11 Mar 2026 Common Stock 70,715 $32.78 Direct F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
F2 These shares are held by the Michael Kirban Revocable Trust.
F3 These shares are held by the Michael Kirban 2010 Trust.
F4 The stock option is fully vested and currently exercisable.
F5 The stock option vests in four equal annual installments beginning on November 27, 2022.
F6 The stock option vests in four equal annual installments beginning on March 10, 2024.
F7 The stock option vests in four equal annual installments beginning on March 4, 2025.
F8 The Stock Option vests in four equal annual installments beginning in March 3, 2026.