Peter George Colis - 28 Jan 2026 Form 3 Insider Report for Ethos Technologies Inc. (LIFE)

Role
CEO and Secretary, Director
Signature
/s/ Porter Nolan, Attorney-in-Fact
Issuer symbol
LIFE
Transactions as of
28 Jan 2026
Net transactions value
$0
Form type
3
Filing time
28 Jan 2026, 20:34:06 UTC
Next filing
30 Jan 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Colis Peter George CEO and Secretary, Director C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN /s/ Porter Nolan, Attorney-in-Fact 28 Jan 2026 0002089362

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
holding LIFE Class A Common Stock 7,528,859 28 Jan 2026 Direct F1, F2, F3
holding LIFE Class A Common Stock 128,893 28 Jan 2026 by trust F4
holding LIFE Class A Common Stock 214,822 28 Jan 2026 by trust F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Upon the completion of the Issuer's initial public offering of Class A Common Stock ("IPO"), each share of Class A Common Stock shall be exchanged at a 1:1 ratio for shares of Class B Common Stock.
F2 Includes 1,854,134 shares issuable on settlement of restricted stock units ("RSUs"). Immediately following the completion of the IPO, at the election of the Reporting Person, each share of Class A Common Stock issued upon vesting and settlement of RSUs may be exchanged at a 1:1 ratio for a share of Class B Common Stock. The vesting of the RSUs is contingent upon both (i) a service-based requirement (the "Service Milestone") and (ii) a liquidity event-based requirement (the "Liquidity Event Milestone"). If both the Service Milestone and the Liquidity Event Milestone are achieved, 50% of the shares subject to the RSU vest on May 15, 2025 and 3.125% of the remainder shall vest quarterly over 48 months.
F3 The Liquidity Event Milestone was satisfied upon the effectiveness of the Issuer's registration statement on Form S-1 in connection with the IPO.
F4 Shares held by John N. Colis, not individually, but solely as Trustee of the Peter G. Colis Family Trust U/A/D 7/4/2021.
F5 Shares held by Cresset Trust Company, a South Dakota-charted public trust company solely as Trustee of the PGC Beta Trust U/A/D 10/18/2024.