Charles Collier - 31 Oct 2025 Form 4 Insider Report for ROKU, INC (ROKU)

Role
President, Roku Media
Signature
/s/ Renee Strandness, attorney-in-fact
Issuer symbol
ROKU
Transactions as of
31 Oct 2025
Net transactions value
-$8,573,214
Form type
4
Filing time
04 Nov 2025, 19:33:52 UTC
Previous filing
07 Oct 2025
Next filing
19 Nov 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Collier Charles President, Roku Media C/O ROKU, INC., 1173 COLEMAN AVE., SAN JOSE /s/ Renee Strandness, attorney-in-fact 04 Nov 2025 0001951665

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ROKU Class A Common Stock Options Exercise $5,855,984 +118,088 +59044% $49.59 118,288 31 Oct 2025 Direct
transaction ROKU Class A Common Stock Sale $13,580,120 -118,088 -100% $115.00 200 31 Oct 2025 Direct F1
transaction ROKU Class A Common Stock Options Exercise $763,884 +15,404 +7702% $49.59 15,604 04 Nov 2025 Direct
transaction ROKU Class A Common Stock Sale $290,780 -2,816 -18% $103.26 12,788 04 Nov 2025 Direct F1, F3
transaction ROKU Class A Common Stock Sale $432,597 -4,152 -32% $104.19 8,636 04 Nov 2025 Direct F1, F4
transaction ROKU Class A Common Stock Sale $42,303 -403 -4.7% $104.97 8,233 04 Nov 2025 Direct F1, F5
transaction ROKU Class A Common Stock Sale $306,811 -2,898 -35% $105.87 5,335 04 Nov 2025 Direct F1, F6
transaction ROKU Class A Common Stock Sale $498,027 -4,735 -89% $105.18 600 04 Nov 2025 Direct F1, F7
transaction ROKU Class A Common Stock Sale $42,444 -400 -67% $106.11 200 04 Nov 2025 Direct F1, F8
holding ROKU Class A Common Stock 600 31 Oct 2025 Charles D. Collier Revocable Trust

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ROKU Employee Stock Option (right to buy) Options Exercise $0 -118,088 -19% $0.000000 513,446 31 Oct 2025 Class A Common Stock 118,088 $49.59 Direct F2
transaction ROKU Employee Stock Option (right to buy) Options Exercise $0 -15,404 -3% $0.000000 498,042 04 Nov 2025 Class A Common Stock 15,404 $49.59 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares sold pursuant to Mr. Collier's 10b5-1 plan.
F2 This stock option vests in 48 substantially equal monthly installments. The first installment vested on December 4, 2022.
F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $102.75 to $103.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.75 to $104.66 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.75 to $105.46 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.78 to $106.23 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.00 to $105.78 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F8 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.04 to $106.22 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.