| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | YELP | Common Stock | Tax liability | $512,103 | -11,051 | -5.4% | $46.34 | 194,158 | 20 Nov 2023 | Direct | F1 |
| transaction | YELP | Common Stock | Sale | $1,162,078 | -25,402 | -13% | $45.75 | 168,756 | 21 Nov 2023 | Direct | F2, F3 |
| transaction | YELP | Common Stock | Sale | $497,351 | -10,993 | -6.5% | $45.24 | 157,763 | 22 Nov 2023 | Direct | F2, F4 |
| transaction | YELP | Common Stock | Sale | $894,504 | -19,494 | -12% | $45.89 | 138,269 | 22 Nov 2023 | Direct | F2, F5 |
| transaction | YELP | Common Stock | Sale | $55,216 | -1,182 | -0.85% | $46.71 | 137,087 | 22 Nov 2023 | Direct | F2, F6 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Represents shares withheld to satisfy tax withholding obligations in connection with the vesting of certain RSUs, which were previously reported in Table I following the date of grant. |
| F2 | Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on August 18, 2023. |
| F3 | The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $45.37 to $46.25, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
| F4 | The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $44.61 to $45.61, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
| F5 | The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $45.62 to $46.58, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |
| F6 | The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $46.68 to $46.90, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. |