William Shane Trigg - 17 Nov 2025 Form 4 Insider Report for APPFOLIO INC (APPF)

Signature
/s/ Evan Pickering, as Attorney-in-Fact, for William Shane Trigg
Issuer symbol
APPF
Transactions as of
17 Nov 2025
Net transactions value
-$949,052
Form type
4
Filing time
19 Nov 2025, 16:45:45 UTC
Previous filing
12 Nov 2025
Next filing
12 Feb 2026

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Trigg William Shane Chief Executive Officer, Director 70 CASTILIAN DR, SANTA BARBARA /s/ Evan Pickering, as Attorney-in-Fact, for William Shane Trigg 19 Nov 2025 0001837400

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction APPF Class A Common Stock Sale $104,416 -440 -0.79% $237.31 55,037 17 Nov 2025 Direct F1, F2
transaction APPF Class A Common Stock Sale $169,446 -711 -1.3% $238.32 54,326 17 Nov 2025 Direct F1, F3
transaction APPF Class A Common Stock Sale $132,399 -553 -1% $239.42 53,773 17 Nov 2025 Direct F1, F4
transaction APPF Class A Common Stock Sale $214,998 -894 -1.7% $240.49 52,879 17 Nov 2025 Direct F1, F5
transaction APPF Class A Common Stock Sale $144,990 -600 -1.1% $241.65 52,279 17 Nov 2025 Direct F1, F6
transaction APPF Class A Common Stock Sale $67,911 -280 -0.54% $242.54 51,999 17 Nov 2025 Direct F1, F7
transaction APPF Class A Common Stock Sale $58,471 -240 -0.46% $243.63 51,759 17 Nov 2025 Direct F1, F8
transaction APPF Class A Common Stock Sale $19,565 -80 -0.15% $244.56 51,679 17 Nov 2025 Direct F1, F9
transaction APPF Class A Common Stock Sale $36,855 -149 -0.29% $247.35 51,530 17 Nov 2025 Direct F1, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 These shares were sold pursuant to a Rule 10b5-1 Plan adopted by Reporting Person on or around August 14, 2025.
F2 This transaction was executed in multiple trades with sales prices ranging from $236.75 to $237.68. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F3 This transaction was executed in multiple trades with sales prices ranging from $237.96 to $238.71. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F4 This transaction was executed in multiple trades with sales prices ranging from $239.01 to $239.98. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F5 This transaction was executed in multiple trades with sales prices ranging from $240.04 to $240.99. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F6 This transaction was executed in multiple trades with sales prices ranging from $241.17 to $242.16. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F7 This transaction was executed in multiple trades with sales prices ranging from $242.17 to $243.15. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F8 This transaction was executed in multiple trades with sales prices ranging from $243.31 to $243.85. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F9 This transaction was executed in multiple trades with sales prices ranging from $244.40 to $244.81. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.
F10 This transaction was executed in multiple trades with sales prices ranging from $247.31 to $247.37. The price reported above reflects the weighted average sales price for the cumulative trades. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer information regarding the individual trades.