Gregory Coleman - 01 Sep 2025 Form 4 Insider Report for BuzzFeed, Inc. (BZFD)

Role
Director
Signature
/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman
Issuer symbol
BZFD
Transactions as of
01 Sep 2025
Net transactions value
$0
Form type
4
Filing time
03 Sep 2025, 20:22:07 UTC
Previous filing
03 Jun 2025
Next filing
03 Dec 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
COLEMAN GREGORY Director C/O BUZZFEED, INC., 50 W. 23RD STREET, 6TH FLOOR, NEW YORK /s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman 03 Sep 2025 0001234654

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction BZFD Class A Common Stock Options Exercise $0 +11,897 +3.4% $0.000000 363,787 01 Sep 2025 Direct F1
holding BZFD Class A Common Stock 12,931 01 Sep 2025 By The Benjamin Coleman 2000 Trust F2
holding BZFD Class A Common Stock 3,135 01 Sep 2025 By The Coleman 2014 Family Trust F3
holding BZFD Class A Common Stock 12,931 01 Sep 2025 By The Stephen Coleman 2000 Trust F4
holding BZFD Class A Common Stock 12,931 01 Sep 2025 By The Melissa Coleman 2000 Trust F5
holding BZFD Class A Common Stock 3,273 01 Sep 2025 By The Audrey Amelia Coleman 2014 Trust F6
holding BZFD Class A Common Stock 3,273 01 Sep 2025 By The Eloise Marie Coleman 2016 Trust F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction BZFD Restricted Stock Units Options Exercise $0 -11,897 -50% $0.000000 11,897 01 Sep 2025 Class A Common Stock 11,897 $0.000000 Direct F8, F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 11,897 restricted stock units ("RSUs") fully vested on September 1, 2025 and were settled as shares of the Issuer's common stock.
F2 Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F3 Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F4 Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F5 Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F6 Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.
F7 Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F8 Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
F9 1/4 of the award vested on the transaction date. The remaining 11,897 RSUs vests ratably as to 1/4 of the total award on the 1st of December.
F10 These RSUs do not expire; they either vest or are cancelled prior to the vesting date.