Gregory Coleman - Sep 3, 2023 Form 4 Insider Report for BuzzFeed, Inc. (BZFD)

Role
Director
Signature
/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman
Stock symbol
BZFD
Transactions as of
Sep 3, 2023
Transactions value $
$0
Form type
4
Date filed
9/5/2023, 06:09 PM
Previous filing
Jun 6, 2023
Next filing
Dec 5, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction BZFD Class A Common Stock Options Exercise $0 +29K +3.07% $0.00 976K Sep 3, 2023 Direct F1
holding BZFD Class A Common Stock 12.5K Sep 3, 2023 By The Coleman 2014 Family Trust F2
holding BZFD Class A Common Stock 51.7K Sep 3, 2023 By The Benjamin Coleman 2000 Trust F3
holding BZFD Class A Common Stock 13.1K Sep 3, 2023 By The Eloise Marie Coleman 2016 Trust F4
holding BZFD Class A Common Stock 51.7K Sep 3, 2023 By The Stephen Coleman 2000 Trust F5
holding BZFD Class A Common Stock 13.1K Sep 3, 2023 By The Audrey Amelia Coleman 2014 Trust F6
holding BZFD Class A Common Stock 51.7K Sep 3, 2023 By The Melissa Coleman 2000 Trust F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction BZFD Restricted Stock Units Options Exercise $0 -29K -50% $0.00 29K Sep 3, 2023 Class A Common Stock 29K Direct F8, F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 These shares of Class A common stock reflect the settlement, on September 3, 2023, of restricted stock units ("RSUs") granted to the Reporting Person pursuant to the 2021 Equity Incentive Plan, each of which was converted into a share of the Issuer's Class A common stock on a 1-for-1 basis.
F2 Held by The Coleman 2014 Family Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Coleman 2014 Family Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F3 Held by The Benjamin Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Benjamin Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F4 Held by The Eloise Marie Coleman 2016 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Eloise Marie Coleman 2016 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F5 Held by The Stephen Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Stephen Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F6 Held by The Audrey Amelia Coleman 2014 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Audrey Amelia Coleman 2014 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934 (as amended, the "Act") or for any other purpose.
F7 Held by The Melissa Coleman 2000 Trust, of which Mr. Coleman's brother is the trustee. Mr. Coleman disclaims beneficial ownership of the shares held of record by The Melissa Coleman 2000 Trust except to the extent of his pecuniary interest therein, and this report shall not be deemed an admission that he is the beneficial owner of the securities for purposes of Section 16 of the Act or for any other purpose.
F8 Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.
F9 1/4 of the award vested on the transaction date. The remaining 29,034 RSUs vest on December 3. 2023.
F10 These RSUs do not expire; they either vest or are cancelled prior to the vesting date.