| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Nonko Eugene | Director | C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES | /s/ Jeffrey B. Coyne | 14 Jan 2026 | 0001830016 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | MAX | Class A Common Stock | Sale | $62,183 | -5,400 | -0.54% | $11.52 | 992,848 | 12 Jan 2026 | Direct | F1, F2 |
| transaction | MAX | Class A Common Stock | Sale | $61,440 | -5,400 | -0.54% | $11.38 | 987,448 | 13 Jan 2026 | Direct | F1, F3 |
| transaction | MAX | Class A Common Stock | Sale | $63,172 | -5,400 | -0.55% | $11.70 | 982,048 | 14 Jan 2026 | Direct | F1, F4 |
| transaction | MAX | Class A Common Stock | Sale | $77,201 | -6,700 | -0.43% | $11.52 | 1,536,020 | 12 Jan 2026 | By O.N.E. Holdings,LLC | F1, F5 |
| transaction | MAX | Class A Common Stock | Sale | $76,226 | -6,700 | -0.44% | $11.38 | 1,529,320 | 13 Jan 2026 | By O.N.E. Holdings,LLC | F1, F6 |
| transaction | MAX | Class A Common Stock | Sale | $78,377 | -6,700 | -0.44% | $11.70 | 1,522,620 | 14 Jan 2026 | By O.N.E. Holdings,LLC | F1, F7 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. |
| F2 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.32 to $11.625 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F3 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F4 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F5 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F6 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F7 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |