| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Nonko Eugene | Director | C/O MEDIAALPHA, INC., 700 SOUTH FLOWER STREET, SUITE 640, LOS ANGELES | /s/ Jeffrey B. Coyne | 07 Jan 2026 | 0001830016 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | MAX | Class A Common Stock | Sale | $64,735 | -5,400 | -0.53% | $11.99 | 1,009,048 | 05 Jan 2026 | Direct | F1, F2 |
| transaction | MAX | Class A Common Stock | Sale | $64,086 | -5,400 | -0.54% | $11.87 | 1,003,648 | 06 Jan 2026 | Direct | F1, F3 |
| transaction | MAX | Class A Common Stock | Sale | $62,997 | -5,400 | -0.54% | $11.67 | 998,248 | 07 Jan 2026 | Direct | F1, F4 |
| transaction | MAX | Class A Common Stock | Sale | $80,264 | -6,700 | -0.43% | $11.98 | 1,556,120 | 05 Jan 2026 | By O.N.E. Holdings,LLC | F1, F5 |
| transaction | MAX | Class A Common Stock | Sale | $79,559 | -6,700 | -0.43% | $11.87 | 1,549,420 | 06 Jan 2026 | By O.N.E. Holdings,LLC | F1, F6 |
| transaction | MAX | Class A Common Stock | Sale | $78,110 | -6,700 | -0.43% | $11.66 | 1,542,720 | 07 Jan 2026 | By O.N.E. Holdings,LLC | F1, F7 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. |
| F2 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F3 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $11.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F4 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.37 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F5 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F6 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $12.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| F7 | Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.38 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |