Jeffrey B. Coyne - Nov 15, 2024 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
Nov 15, 2024
Transactions value $
-$139,818
Form type
4
Date filed
11/18/2024, 07:22 PM
Previous filing
Aug 15, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1.37K +0.53% $0.00 258K Nov 15, 2024 Direct F1
transaction MAX Class A Common Stock Tax liability -$8.56K -692 -0.27% $12.37 257K Nov 15, 2024 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +509 +0.2% $0.00 258K Nov 15, 2024 Direct F1
transaction MAX Class A Common Stock Tax liability -$3.19K -258 -0.1% $12.37 257K Nov 15, 2024 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6.54K +2.54% $0.00 264K Nov 15, 2024 Direct F1
transaction MAX Class A Common Stock Tax liability -$41K -3.32K -1.26% $12.37 261K Nov 15, 2024 Direct F2
transaction MAX Class A Common Stock Tax liability -$46.5K -3.76K -1.44% $12.37 257K Nov 15, 2024 Direct F3
transaction MAX Class A Common Stock Tax liability -$40.5K -3.27K -1.27% $12.37 254K Nov 15, 2024 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1.37K -33.32% $0.00 2.73K Nov 15, 2024 Class A Common Stock 1.37K Direct F4, F5
transaction MAX Restricted Stock Units Options Exercise $0 -509 -24.98% $0.00 1.53K Nov 15, 2024 Class A Common Stock 509 Direct F6, F7
transaction MAX Restricted Stock Units Options Exercise $0 -6.54K -16.67% $0.00 32.7K Nov 15, 2024 Class A Common Stock 6.54K Direct F8, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
F3 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
F4 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F5 One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F6 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F7 One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F8 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F9 One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.