Jeffrey B. Coyne - 15 Aug 2024 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 Aug 2024
Net transactions value
-$179,356
Form type
4
Filing time
15 Aug 2024, 19:49:28 UTC
Previous filing
20 May 2024
Next filing
18 Nov 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1,366 +0.53% $0.000000 260,010 15 Aug 2024 Direct F1
transaction MAX Class A Common Stock Tax liability $8,281 -488 -0.19% $16.97 259,522 15 Aug 2024 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +509 +0.2% $0.000000 260,031 15 Aug 2024 Direct F1
transaction MAX Class A Common Stock Tax liability $4,378 -258 -0.1% $16.97 259,773 15 Aug 2024 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6,544 +2.5% $0.000000 266,317 15 Aug 2024 Direct F1
transaction MAX Class A Common Stock Tax liability $47,295 -2,787 -1% $16.97 263,530 15 Aug 2024 Direct F2
transaction MAX Class A Common Stock Tax liability $63,841 -3,762 -1.4% $16.97 259,768 15 Aug 2024 Direct F3
transaction MAX Class A Common Stock Tax liability $55,560 -3,274 -1.3% $16.97 256,494 15 Aug 2024 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1,366 -25% $0.000000 4,097 15 Aug 2024 Class A Common Stock 1,366 Direct F4, F5
transaction MAX Restricted Stock Units Options Exercise $0 -509 -20% $0.000000 2,038 15 Aug 2024 Class A Common Stock 509 Direct F6, F7
transaction MAX Restricted Stock Units Options Exercise $0 -6,544 -14% $0.000000 39,263 15 Aug 2024 Class A Common Stock 6,544 Direct F8, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
F3 Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
F4 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F5 One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F6 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F7 One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F8 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F9 One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.