Jeffrey B. Coyne - 15 May 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Issuer symbol
MAX
Transactions as of
15 May 2023
Net transactions value
-$16,342
Form type
4
Filing time
17 May 2023, 13:40:23 UTC
Previous filing
17 Mar 2023
Next filing
16 Nov 2023
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1,366 +0.95% $0.000000 145,012 15 May 2023 Direct F1
transaction MAX Class A Common Stock Tax liability $2,654 -473 -0.33% $5.61 144,539 15 May 2023 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6,543 +4.5% $0.000000 151,082 15 May 2023 Direct F1
transaction MAX Class A Common Stock Tax liability $12,695 -2,263 -1.5% $5.61 148,819 15 May 2023 Direct F3
transaction MAX Class A Common Stock Options Exercise $0 +509 +0.34% $0.000000 149,328 15 May 2023 Direct F1
transaction MAX Class A Common Stock Tax liability $993 -177 -0.12% $5.61 149,151 15 May 2023 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1,366 -11% $0.000000 10,925 15 May 2023 Class A Common Stock 1,366 Direct F5, F6
transaction MAX Restricted Stock Units Options Exercise $0 -6,543 -8.3% $0.000000 71,982 15 May 2023 Class A Common Stock 6,543 Direct F7, F8
transaction MAX Restricted Stock Units Options Exercise $0 -509 -10% $0.000000 4,585 15 May 2023 Class A Common Stock 509 Direct F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 In accordance with the terms of the RSU grant, 473 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3 In accordance with the terms of the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4 In accordance with the terms of the RSU grant, 177 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F5 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F6 One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F7 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F8 One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F9 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F10 One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.