Jeffrey B. Coyne - Mar 15, 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: GENERAL COUNSEL AND SECRETARY
Signature: /s/ Jeffrey B. Coyne
Stock symbol: MAX
Transactions as of: Mar 15, 2023
Transactions value $: $0
Form type: 4
Date filed: 3/17/2023, 04:40 PM
Previous filing: Feb 17, 2023
Next filing: May 17, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Award	$0	+119K	+476.98%	$0.00	144K	Mar 15, 2023	Direct	F1

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.

Content

Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.