Tigran Sinanyan - Sep 9, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Sep 9, 2021
Transactions value $
-$63,982
Form type
4
Date filed
9/10/2021, 06:35 PM
Previous filing
Sep 2, 2021
Next filing
Sep 21, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$32.2K -1.5K -3.51% $21.48 41.3K Sep 9, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$31.8K -1.5K -3.63% $21.18 39.8K Sep 10, 2021 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.34 to $21.94 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $20.68 to $21.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER