Tigran Sinanyan - 30 Aug 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
30 Aug 2021
Net transactions value
-$68,261
Form type
4
Filing time
02 Sep 2021, 08:08:11 UTC
Previous filing
20 Aug 2021
Next filing
10 Sep 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $27,122 -1,190 -3.5% $22.79 32,589 30 Aug 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $7,289 -310 -0.95% $23.51 32,279 30 Aug 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale $9,725 -439 -1.4% $22.15 31,840 31 Aug 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale $24,124 -1,061 -3.3% $22.74 30,779 31 Aug 2021 Direct F1, F5
transaction MAX Class A Common Stock Options Exercise $0 +12,000 +39% $0.000000 42,779 01 Sep 2021 Direct F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Class B-1 Units of QL Holdings LLC and Class B Common Stock Options Exercise $0 -12,000 -3.2% $0.000000 358,334 01 Sep 2021 Class A Common Stock 12,000 Direct F6, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.56 to $22.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $23.17 to $23.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.89 to $22.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.51 to $23.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6 On September 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
F7 Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER