Kevin Thomas McBride - 07 Aug 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ Kevin Thomas McBride by Russell S. Elmer, Attorney-in-Fact
Issuer symbol
NOW
Transactions as of
07 Aug 2025
Net transactions value
-$350,522
Form type
4
Filing time
11 Aug 2025, 16:39:02 UTC
Previous filing
05 Jun 2025
Next filing
19 Aug 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
McBride Kevin Thomas Principal Accounting Officer C/O SERVICENOW, INC., 2225 LAWSON LANE, SANTA CLARA /s/ Kevin Thomas McBride by Russell S. Elmer, Attorney-in-Fact 11 Aug 2025 0001723374

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Options Exercise $0 +309 +6.9% $0.000000 4,801 07 Aug 2025 Direct F1
transaction NOW Common Stock Tax liability $128,496 -147 -3.1% $874.12 4,654 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +199 +4.3% $0.000000 4,853 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability $83,041 -95 -2% $874.12 4,758 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +335 +7% $0.000000 5,093 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability $138,985 -159 -3.1% $874.12 4,934 07 Aug 2025 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NOW Restricted Stock Units Options Exercise $0 -309 -21% $0.000000 1,135 07 Aug 2025 Common Stock 309 Direct F3, F4
transaction NOW Restricted Stock Units Options Exercise $0 -199 -9.1% $0.000000 1,986 07 Aug 2025 Common Stock 199 Direct F3, F5
transaction NOW Restricted Stock Units Options Exercise $0 -335 -43% $0.000000 446 07 Aug 2025 Common Stock 335 Direct F6, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Includes 8 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2025.
F2 Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
F3 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F4 Acquired upon achievement of certain performance criteria pursuant to the performance-based RSUs granted February 15, 2024, as determined by the Compensation Committee on February 7, 2025. 30% of the shares subject to the RSUs vested on February 7, 2025, and 15% of the shares subject to the RSUs vested on August 7, 2025. The remaining shares subject to the RSUs will vest as follows: 15% on February 7, 2026, 20% on August 7, 2026, and 20% on February 7, 2027, provided the reporting person is employed by or is providing services to the Issuer on each applicable vesting date.
F5 The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
F6 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock
F7 29.17% of the shares subject to the restricted stock units vested on February 7, 2023, and the remaining restricted stock units vest in equal quarterly installments over three (3) years (with the final vest prorated), and subject to the continued service of the Reporting Person on each vesting date.