Alex Kayyal - 27 May 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Alex Kayyal
Issuer symbol
TTD
Transactions as of
27 May 2025
Net transactions value
+$49,946
Form type
4
Filing time
29 May 2025, 19:17:45 UTC
Previous filing
19 Feb 2025
Next filing
22 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Kayyal Alex Director C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA /s/ Kelli Faerber, Attorney-in-Fact for Alex Kayyal 29 May 2025 0002056310

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Award $0 +2,450 +155% $0.000000 4,027 27 May 2025 Direct F1, F2, F3
transaction TTD Class A Common Stock Award $24,970 +422 +10% $59.17 4,449 27 May 2025 Direct F1, F2, F4, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Stock Option (Right to Buy) Award $0 +4,684 $0.000000 4,684 27 May 2025 Class A Common Stock 4,684 $76.06 Direct F6, F7
transaction TTD Stock Option (Right to Buy) Award $24,977 +807 $30.95 807 27 May 2025 Class A Common Stock 807 $76.06 Direct F6, F8, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Grant of restricted stock units under the Issuer's 2025 Incentive Award Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.
F2 The restricted stock units vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested units shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F3 The restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
F4 The restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000.
F5 This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.
F6 Grant of option to purchase Class A Common Stock under the Issuer's 2025 Incentive Award Plan. The shares subject to the option vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F7 This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
F8 This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.
F9 These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000.