Alex Kayyal - 14 Feb 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Alex Kayyal
Issuer symbol
TTD
Transactions as of
14 Feb 2025
Transactions value $
$13,848
Form type
4
Filing time
19 Feb 2025, 21:16:26 UTC
Next filing
29 May 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Award $0 +1.2K $0.00 1.2K 14 Feb 2025 Direct F1, F2, F3
transaction TTD Class A Common Stock Award $0 +318 +26.46% $0.00 1.52K 14 Feb 2025 Direct F1, F4, F5
transaction TTD Class A Common Stock Award $6.87K +57 +3.75% $120.54 1.58K 14 Feb 2025 Direct F1, F4, F6, F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Stock Option (Right to Buy) Award $0 +2.58K $0.00 2.58K 14 Feb 2025 Class A Common Stock 2.58K $80.16 Direct F8, F9, F10
transaction TTD Stock Option (Right to Buy) Award $0 +682 +26.48% $0.00 3.26K 14 Feb 2025 Class A Common Stock 682 $80.16 Direct F8, F11, F12
transaction TTD Stock Option (Right to Buy) Award $6.98K +124 +3.81% $56.27 3.38K 14 Feb 2025 Class A Common Stock 124 $80.16 Direct F8, F11, F13, F14
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Grant of restricted stock units under the Issuer's 2016 Equity Incentive Plan. Each restricted stock unit represents a contingent right to receive one share of Issuer's Class A common stock.
F2 The restricted stock units vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a member of the board of directors through such date.
F3 These restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
F4 The restricted stock units will vest in full on May 28, 2025 or, if earlier, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F5 These restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant prorated from the date of grant to the date of the Issuer's next annual meeting of stockholders.
F6 This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock units granted.
F7 These restricted stock units were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000, prorated from the date of grant to the date of the Issuer's next annual meeting of stockholders.
F8 Grant of option to purchase Class A Common Stock under the Issuer's 2016 Equity Incentive Plan.
F9 The shares subject to the option vest in quarterly installments over the three-year period following the grant, subject to the Reporting Person's continuous service as a member of the board of directors through such date.
F10 This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an initial director equity grant.
F11 The shares subject to the option vest in full on May 28, 2025 or, if earlier, the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F12 This option was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant prorated from the date of grant to the date of the Issuer's next annual meeting of stockholders.
F13 This price represents the Black-Scholes value of an option using the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of shares subject to the option granted.
F14 These stock options were issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $25,000, prorated from the date of grant to the date of the Issuer's next annual meeting of stockholders.