Samantha Jacobson - Feb 15, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Strategy Officer, Director
Signature
/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson
Stock symbol
TTD
Transactions as of
Feb 15, 2024
Transactions value $
-$819,304
Form type
4
Date filed
2/20/2024, 08:17 PM
Previous filing
Jan 26, 2024
Next filing
Apr 25, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$13.8K -182 -0.3% $75.71 59.9K Feb 15, 2024 Direct F1
transaction TTD Class A Common Stock Tax liability -$30.8K -407 -0.68% $75.71 59.5K Feb 15, 2024 Direct F2
transaction TTD Class A Common Stock Tax liability -$15K -198 -0.33% $75.71 59.3K Feb 15, 2024 Direct F3
transaction TTD Class A Common Stock Tax liability -$52.5K -693 -1.17% $75.71 58.6K Feb 15, 2024 Direct F4
transaction TTD Class A Common Stock Options Exercise $39.3K +510 +0.87% $77.15 59.1K Feb 20, 2024 Direct
transaction TTD Class A Common Stock Sale -$42.5K -510 -0.86% $83.33 58.6K Feb 20, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $110K +1.84K +3.14% $59.57 60.4K Feb 20, 2024 Direct
transaction TTD Class A Common Stock Sale -$153K -1.84K -3.05% $83.33 58.6K Feb 20, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $398K +6.47K +11.05% $61.46 65K Feb 20, 2024 Direct
transaction TTD Class A Common Stock Sale -$539K -6.47K -9.95% $83.33 58.6K Feb 20, 2024 Direct
transaction TTD Class A Common Stock Sale -$519K -6.18K -10.56% $83.91 52.4K Feb 20, 2024 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -510 -22.87% $0.00 1.72K Feb 20, 2024 Class A Common Stock 510 $77.15 Direct F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -1.84K -15.63% $0.00 9.95K Feb 20, 2024 Class A Common Stock 1.84K $59.57 Direct F6
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -6.47K -11.36% $0.00 50.5K Feb 20, 2024 Class A Common Stock 6.47K $61.46 Direct F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 17, 2021.
F2 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022.
F4 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023.
F5 The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vests on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F6 The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vests on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
F7 The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vests on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.