| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Class A Common Stock | Tax liability | -$53.9K | -712 | -0.49% | $75.71 | 146K | 15 Feb 2024 | Direct | F1 |
| transaction | TTD | Class A Common Stock | Tax liability | -$68.1K | -899 | -0.62% | $75.71 | 145K | 15 Feb 2024 | Direct | F2 |
| transaction | TTD | Class A Common Stock | Tax liability | -$97.4K | -1.29K | -0.89% | $75.71 | 144K | 15 Feb 2024 | Direct | F3 |
| transaction | TTD | Class A Common Stock | Tax liability | -$146K | -1.93K | -1.34% | $75.71 | 142K | 15 Feb 2024 | Direct | F4 |
| transaction | TTD | Class A Common Stock | Sale | -$191K | -2.14K | -1.5% | $89.53 | 140K | 16 Feb 2024 | Direct | F5 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted October 5, 2020. |
| F2 | The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021. |
| F3 | The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 26, 2022. |
| F4 | The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 24, 2023. |
| F5 | The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 16, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. |