Jay R. Grant - Feb 15, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Legal Officer
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jay R. Grant
Stock symbol
TTD
Transactions as of
Feb 15, 2024
Transactions value $
-$556,915
Form type
4
Date filed
2/20/2024, 08:12 PM
Previous filing
Dec 18, 2023
Next filing
Apr 25, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Tax liability -$53.9K -712 -0.49% $75.71 146K Feb 15, 2024 Direct F1
transaction TTD Class A Common Stock Tax liability -$68.1K -899 -0.62% $75.71 145K Feb 15, 2024 Direct F2
transaction TTD Class A Common Stock Tax liability -$97.4K -1.29K -0.89% $75.71 144K Feb 15, 2024 Direct F3
transaction TTD Class A Common Stock Tax liability -$146K -1.93K -1.34% $75.71 142K Feb 15, 2024 Direct F4
transaction TTD Class A Common Stock Sale -$191K -2.14K -1.5% $89.53 140K Feb 16, 2024 Direct F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted October 5, 2020.
F2 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
F3 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 26, 2022.
F4 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 24, 2023.
F5 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 16, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.