Jay R. Grant - Dec 14, 2023 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Legal Officer
Signature
/s/ Kelli Faerber, Attorney-In-Fact for Jay R. Grant
Stock symbol
TTD
Transactions as of
Dec 14, 2023
Transactions value $
-$107,025
Form type
4
Date filed
12/18/2023, 04:14 PM
Previous filing
Nov 17, 2023
Next filing
Feb 20, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Sale -$107K -1.43K -0.96% $75.00 147K Dec 14, 2023 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 16, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.