Paul Fipps - 07 Aug 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Signature
/s/ Paul Fipps by Russell S. Elmer, Attorney-in-Fact
Issuer symbol
NOW
Transactions as of
07 Aug 2025
Transactions value $
-$294,578
Form type
4
Filing time
11 Aug 2025, 16:40:17 UTC
Previous filing
20 May 2025
Next filing
14 Aug 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Fipps Paul President, Global Customer Ops 2225 LAWSON LANE, SANTA CLARA /s/ Paul Fipps by Russell S. Elmer, Attorney-in-Fact 11 Aug 2025 0001667422

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Options Exercise $0 +309 +61.68% $0.00 810 07 Aug 2025 Direct F1
transaction NOW Common Stock Tax liability -$108K -124 -15.31% $874.12 686 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +309 +45.04% $0.00 995 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability -$108K -124 -12.46% $874.12 871 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +136 +15.61% $0.00 1.01K 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability -$48.1K -55 -5.46% $874.12 952 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +33 +3.47% $0.00 985 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability -$12.2K -14 -1.42% $874.12 971 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +33 +3.4% $0.00 1K 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability -$12.2K -14 -1.39% $874.12 990 07 Aug 2025 Direct F2
transaction NOW Common Stock Options Exercise $0 +14 +1.41% $0.00 1K 07 Aug 2025 Direct
transaction NOW Common Stock Tax liability -$5.24K -6 -0.6% $874.12 998 07 Aug 2025 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NOW Restricted Stock Units Options Exercise $0 -309 -10.7% $0.00 2.58K 07 Aug 2025 Common Stock 309 Direct F3, F4, F5
transaction NOW Restricted Stock Units Options Exercise $0 -309 -11.98% $0.00 2.27K 07 Aug 2025 Common Stock 309 Direct F3, F4, F5
transaction NOW Restricted Stock Units Options Exercise $0 -136 -21.28% $0.00 503 07 Aug 2025 Common Stock 136 Direct F3, F4, F5
transaction NOW Restricted Stock Units Options Exercise $0 -33 -4.61% $0.00 683 07 Aug 2025 Common Stock 33 Direct F3, F6
transaction NOW Restricted Stock Units Options Exercise $0 -33 -4.83% $0.00 650 07 Aug 2025 Common Stock 33 Direct F3, F6
transaction NOW Restricted Stock Units Options Exercise $0 -14 -7.49% $0.00 173 07 Aug 2025 Common Stock 14 Direct F3, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Includes 6 shares acquired under the Issuer's Employee Stock Purchase Plan on July 31, 2025.
F2 Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
F3 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F4 30% of the shares subject to the restricted stock units vested on February 7, 2025, 15% of the shares subject to the restricted stock units vested on August 7, 2025. 15% of the shares subject to the restricted stock units will vest on February 7, 2026, and 20% of the shares subject to the restricted stock units will vest on each of August 7, 2026, and February 7, 2027, subject to the reporting person's continued service to the Issuer on each vesting date.
F5 Acquired upon achievement of certain performance criteria pursuant to the performance-based restricted stock units granted February 15, 2024 under the Issuer's 2021 Equity Incentive Plan. The performance period for the restricted stock units was January 1, 2024 until December 31, 2024, with achievement of the applicable performance criteria subject to determination by the Issuer's Compensation Committee. This determination was obtained on February 4, 2025.
F6 The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.
F7 The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on November 7, 2024, and subject to the Reporting Person's continued service to the Issuer on each vesting date.