Jacqueline P. Canney - Nov 17, 2025 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Chief People & AI Enblmt. Off.
Signature
/s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
Nov 17, 2025
Transactions value $
-$284,128
Form type
4
Date filed
11/19/2025, 08:00 PM
Previous filing
Nov 18, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Canney Jacqueline P Chief People & AI Enblmt. Off. C/O SERVICENOW, INC., 2225 LAWSON LANE, SANTA CLARA /s/ Jacqueline P. Canney by Russell S. Elmer, Attorney-in-Fact 2025-11-19 0001649609

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Sale -$123K -145 -4.57% $846.92 3.03K Nov 17, 2025 Direct F1
transaction NOW Common Stock Options Exercise $0 +194 +6.41% $0.00 3.22K Nov 17, 2025 Direct
transaction NOW Common Stock Tax liability -$83.6K -100 -3.1% $835.79 3.12K Nov 17, 2025 Direct F2
transaction NOW Common Stock Sale -$77.7K -94 -3.01% $827.08 3.03K Nov 18, 2025 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction NOW Restricted Stock Units Options Exercise $0 -194 -16.65% $0.00 971 Nov 17, 2025 Common Stock 194 Direct F3, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025.
F2 Represents shares relinquished by the Reporting Person in exchange for the Issuer's payment of federal and state tax withholding obligations of the Reporting Person resulting from the vesting of RSUs, in accordance with Rule 16b-3.
F3 Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
F4 The restricted stock units vest as to 1/16th of the total shares quarterly, with the first vesting having occurred on May 17, 2023, and subject to the Reporting Person's continued service to the Issuer on each vesting date.