Casey O'Connor - 27 Jan 2026 Form 4 Insider Report for Stitch Fix, Inc. (SFIX)

Role
Chief Legal Officer
Signature
Casey O'Connor
Issuer symbol
SFIX
Transactions as of
27 Jan 2026
Net transactions value
-$36,372
Form type
4
Filing time
29 Jan 2026, 16:13:58 UTC
Previous filing
22 Jan 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
O'Connor Casey Chief Legal Officer 1 MONTGOMERY ST., SAN FRANCISCO Casey O'Connor 29 Jan 2026 0001954429

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SFIX Class A Common Stock Options Exercise $73,519 +19,347 +3.6% $3.80 561,418 27 Jan 2026 Direct F1
transaction SFIX Class A Common Stock Sale $109,891 -19,347 -3.4% $5.68 542,071 27 Jan 2026 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SFIX Non-qualified Stock Option (Right to Buy) Options Exercise $0 -19,347 -4.8% $0.000000 380,653 27 Jan 2026 Class A Common Stock 19,347 $3.80 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
F2 Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
F3 The shares subject to the Option vested as follows, subject to the Reporting Person's continuous service through each vesting date: 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option vested quarterly thereafter as follows: 25% of the shares vested over the following two quarters; 33 1/3% of the shares vested over the subsequent four quarters; and 16 2/3% of the shares vested over the next four quarters, with all shares now fully vested.