Casey O'Connor - 20 Jan 2026 Form 4 Insider Report for Stitch Fix, Inc. (SFIX)

Role
Chief Legal Officer
Signature
Casey O'Connor
Issuer symbol
SFIX
Transactions as of
20 Jan 2026
Net transactions value
-$464,646
Form type
4
Filing time
22 Jan 2026, 21:22:42 UTC
Previous filing
19 Dec 2025
Next filing
29 Jan 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
O'Connor Casey Chief Legal Officer 1 MONTGOMERY ST., SAN FRANCISCO Casey O'Connor 22 Jan 2026 0001954429

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SFIX Class A Common Stock Options Exercise $51,836 +13,641 +2.2% $3.80 625,712 20 Jan 2026 Direct F1
transaction SFIX Class A Common Stock Sale $431,470 -83,641 -13% $5.16 542,071 20 Jan 2026 Direct F2, F3
transaction SFIX Class A Common Stock Options Exercise $52,638 +13,852 +2.6% $3.80 555,923 21 Jan 2026 Direct F1
transaction SFIX Class A Common Stock Sale $73,970 -13,852 -2.5% $5.34 542,071 21 Jan 2026 Direct F2, F4
transaction SFIX Class A Common Stock Options Exercise $156,784 +41,259 +7.6% $3.80 583,330 22 Jan 2026 Direct F1
transaction SFIX Class A Common Stock Sale $220,463 -41,259 -7.1% $5.34 542,071 22 Jan 2026 Direct F2, F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction SFIX Non-qualified Stock Option (Right to Buy) Options Exercise $0 -13,641 -2.9% $0.000000 455,111 20 Jan 2026 Class A Common Stock 13,641 $3.80 Direct F1, F5
transaction SFIX Non-qualified Stock Option (Right to Buy) Options Exercise $0 -13,852 -3% $0.000000 441,259 21 Jan 2026 Class A Common Stock 13,852 $3.80 Direct F1, F5
transaction SFIX Non-qualified Stock Option (Right to Buy) Options Exercise $0 -41,259 -9.4% $0.000000 400,000 22 Jan 2026 Class A Common Stock 41,259 $3.80 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Options were exercised pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
F2 Shares were disposed of pursuant to a Rule 10b5-1 plan entered into on January 9, 2025.
F3 The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.91 to $5.39 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.34 to $5.345 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The shares subject to the Option vested as follows, subject to the Reporting Person's continuous service through each vesting date: 25% of the shares subject to the Option vested on on 6/14/2023. The remaining shares subject to the Option vested quarterly thereafter as follows: 25% of the shares vested over the following two quarters; 33 1/3% of the shares vested over the subsequent four quarters; and 16 2/3% of the shares vested over the next four quarters, with all shares now fully vested.