Robert O'Hare - 18 Aug 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Reporting relationship: Chief Financial Officer
Issuer ticker: AFRM
Reported as of: 18 Aug 2025
Net transaction value: -$345,042
SEC form: 4
Accepted by SEC: 20 Aug 2025, 18:02:36 UTC
Prior SEC filing: 09 Jul 2025
Next SEC filing: 22 Aug 2025
Source filing: View source filing
Reporting owner signature: /s/ Josh Samples, Attorney-in-Fact

Key filing fact

Robert O'Hare filed Form 4 for Affirm Holdings, Inc. (AFRM) on 20 Aug 2025.

Key facts

This page summarizes Robert O'Hare's Form 4 filing for Affirm Holdings, Inc. (AFRM).
5 reported transactions and 2 derivative rows are listed below.
Accepted by SEC: 20 Aug 2025, 18:02.

Change

Previous filing in this sequence was filed on 09 Jul 2025.
Current net transaction value: -$345,042.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001633877 Primary reporting owner

O'Hare Robert

Relationship: Chief Financial Officer
Address: 650 CALIFORNIA STREET, SAN FRANCISCO
Signature: /s/ Josh Samples, Attorney-in-Fact
Signature date: 20 Aug 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

AFRM transaction

Class A Common Stock

Options Exercise

Transaction value: $510,286
Shares: +10,414
Change %
Price: $49.00
Shares after: 10,414
Date: 18 Aug 2025
Ownership: Direct
Footnotes: F1

AFRM transaction

Class A Common Stock

Options Exercise

Transaction value: $57,072
Shares: +991
Change %: +9.5%
Price: $57.59
Shares after: 11,405
Date: 18 Aug 2025
Ownership: Direct
Footnotes: F1

AFRM transaction

Class A Common Stock

Sale

Transaction value: $912,400
Shares: -11,405
Change %: -100%
Price: $80.00
Shares after: 0
Date: 18 Aug 2025
Ownership: Direct
Footnotes: F1

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

AFRM transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -10,414
Change %: -33%
Price: $0.000000
Shares after: 20,829
Date: 18 Aug 2025
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 10,414
Exercise price: $49.00
Footnotes: F1, F2

AFRM transaction Derivative

Stock Option (Right to Buy)

Options Exercise

Transaction value: $0
Shares: -991
Change %: -3.3%
Price: $0.000000
Shares after: 29,071
Date: 18 Aug 2025
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 991
Exercise price: $57.59
Footnotes: F1, F3

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 3 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.

Footnote F2

Stock option vests with respect to 5% of the shares of Class A Common Stock underlying the stock option on the six-month anniversary of January 1, 2021, the vesting commencement date, and the remainder of the grant will vest in quarterly installments over a period of four years, in annual aggregate amounts equal to 15%, 20%, 30% and 30%, respectively, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. The Reporting Person can elect to exercise the stock option at any time, provided that the shares acquired upon exercise remain subject to the applicable vesting schedule.

Footnote F3

The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.