Robert O'Hare - 07 Jul 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Reporting relationship: Chief Financial Officer
Issuer ticker: AFRM
Reported as of: 07 Jul 2025
Net transaction value: -$1,386,734
SEC form: 4
Accepted by SEC: 09 Jul 2025, 17:59:25 UTC
Prior SEC filing: 03 Jul 2025
Next SEC filing: 20 Aug 2025
Source filing: View source filing
Reporting owner signature: /s/ Josh Samples, Attorney-in-Fact

Key filing fact

Robert O'Hare filed Form 4 for Affirm Holdings, Inc. (AFRM) on 09 Jul 2025.

Key facts

This page summarizes Robert O'Hare's Form 4 filing for Affirm Holdings, Inc. (AFRM).
1 reported transaction and 0 derivative rows are listed below.
Accepted by SEC: 09 Jul 2025, 17:59.

Change

Previous filing in this sequence was filed on 03 Jul 2025.
Current net transaction value: -$1,386,734.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001633877 Primary reporting owner

O'Hare Robert

Relationship: Chief Financial Officer
Address: 650 CALIFORNIA STREET, SAN FRANCISCO
Signature: /s/ Josh Samples, Attorney-in-Fact
Signature date: 09 Jul 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

AFRM transaction

Class A Common Stock

Sale

Transaction value: $1,386,734
Shares: -19,802
Change %: -100%
Price: $70.03
Shares after: 0
Date: 07 Jul 2025
Ownership: Direct
Footnotes: F1, F2

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 2 footnotes

Footnote F1

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.

Footnote F2

Represents the weighted average sale price of the shares sold from $70.00 to $70.21 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.