Robert O'Hare - 03 Jan 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Role
Chief Financial Officer
Signature
/s/ Josh Samples, Attorney-in-Fact
Issuer symbol
AFRM
Transactions as of
03 Jan 2025
Net transactions value
-$171,833
Form type
4
Filing time
08 Jan 2025, 16:35:59 UTC
Previous filing
03 Jan 2025
Next filing
04 Mar 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Options Exercise $38,958 +932 +31% $41.80 3,895 03 Jan 2025 Direct F1
transaction AFRM Class A Common Stock Sale $19,149 -300 -7.7% $63.83 3,595 03 Jan 2025 Direct F1, F2
transaction AFRM Class A Common Stock Sale $138,724 -2,128 -59% $65.19 1,467 03 Jan 2025 Direct F1, F3
transaction AFRM Class A Common Stock Sale $52,918 -799 -54% $66.23 668 03 Jan 2025 Direct F1, F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -932 -6.7% $0.000000 13,057 03 Jan 2025 Class A Common Stock 932 $41.80 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 14, 2024.
F2 Represents the weighted average sale price of the shares sold from $63.69 to $64.00 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 Represents the weighted average sale price of the shares sold from $64.88 to $65.62 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 Represents the weighted average sale price of the shares sold from $65.91 to $66.53 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.