Robert O'Hare - 01 Jan 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Role
Chief Financial Officer
Signature
/s/ Josh Samples, Attorney-in-Fact
Issuer symbol
AFRM
Transactions as of
01 Jan 2025
Net transactions value
-$365,222
Form type
4
Filing time
03 Jan 2025, 19:26:18 UTC
Previous filing
03 Dec 2024
Next filing
08 Jan 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Options Exercise $0 +3,802 +569% $0.000000 4,470 01 Jan 2025 Direct
transaction AFRM Class A Common Stock Tax liability $91,776 -1,507 -34% $60.90 2,963 01 Jan 2025 Direct F1
transaction AFRM Class A Common Stock Options Exercise $48,751 +2,836 +96% $17.19 5,799 02 Jan 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $28,522 +1,279 +22% $22.30 7,078 02 Jan 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $56,647 +2,426 +34% $23.35 9,504 02 Jan 2025 Direct F2
transaction AFRM Class A Common Stock Sale $145,889 -2,358 -25% $61.87 7,146 02 Jan 2025 Direct F2, F3
transaction AFRM Class A Common Stock Sale $248,778 -3,983 -56% $62.46 3,163 02 Jan 2025 Direct F2, F4
transaction AFRM Class A Common Stock Sale $12,698 -200 -6.3% $63.49 2,963 02 Jan 2025 Direct F2, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Restricted Stock Units Options Exercise $0 -3,802 -33% $0.000000 7,605 01 Jan 2025 Class A Common Stock 3,802 Direct F6, F7
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -2,836 -5.3% $0.000000 51,064 02 Jan 2025 Class A Common Stock 2,836 $17.19 Direct F2, F8
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -1,279 -4.8% $0.000000 25,595 02 Jan 2025 Class A Common Stock 1,279 $22.30 Direct F2, F9
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -2,426 -3% $0.000000 77,640 02 Jan 2025 Class A Common Stock 2,426 $23.35 Direct F2, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on January 1, 2025.
F2 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 14, 2024.
F3 Represents the weighted average sale price of the shares sold from $61.19 to $62.18 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 Represents the weighted average sale price of the shares sold from $62.23 to $63.20 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 Represents the weighted average sale price of the shares sold from $63.26 to $63.71 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
F7 Restricted stock unit grant vests over four and one-half years, commencing as of January 1, 2021, the vesting commencement date. The first 5% of the shares vest on the six-month anniversary of the vesting commencement date, and the remainder of the shares vest in quarterly installments over the remaining four years, in annual aggregate amounts equal to 15%, 20%, 30% and 30%, respectively, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
F8 The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F9 The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F10 The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.