Jennifer Catherine Hartnett - 11 Sep 2025 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role
Chief Commercial Officer
Signature
/s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett
Issuer symbol
ELF
Transactions as of
11 Sep 2025
Net transactions value
-$177,759
Form type
4
Filing time
12 Sep 2025, 19:05:07 UTC
Previous filing
09 Jun 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Hartnett Jennifer Catherine Chief Commercial Officer C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND /s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett 12 Sep 2025 0001927843

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Sale $26,954 -200 -0.37% $134.77 53,703 11 Sep 2025 Direct F1, F2, F3
transaction ELF Common Stock, $0.01 par value Sale $67,757 -500 -0.93% $135.51 53,203 11 Sep 2025 Direct F1, F3, F4
transaction ELF Common Stock, $0.01 par value Sale $83,048 -604 -1.1% $137.50 52,599 11 Sep 2025 Direct F1, F3, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 12, 2025.
F2 The transaction was executed in multiple trades in prices ranging from $134.36 to $135.18, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F3 Includes 50,024 restricted stock units.
F4 The transaction was executed in multiple trades in prices ranging from $135.37 to $135.72, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F5 The transaction was executed in multiple trades in prices ranging from $137.06 to $138.00, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.