| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Hartnett Jennifer Catherine | Chief Commercial Officer | C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND | /s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett | 09 Jun 2025 | 0001927843 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | $57,233 | -500 | -0.79% | $114.47 | 62,909 | 05 Jun 2025 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $413,033 | -3,570 | -5.7% | $115.70 | 59,339 | 05 Jun 2025 | Direct | F1, F3, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $237,303 | -2,040 | -3.4% | $116.32 | 57,299 | 05 Jun 2025 | Direct | F1, F3, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $141,288 | -1,200 | -2.1% | $117.74 | 56,099 | 05 Jun 2025 | Direct | F1, F3, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $82,821 | -700 | -1.2% | $118.32 | 55,399 | 05 Jun 2025 | Direct | F1, F3, F7 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | $175,945 | -1,496 | -2.7% | $117.61 | 53,903 | 05 Jun 2025 | Direct | F3, F8 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 4, 2024. |
| F2 | The transaction was executed in multiple trades in prices ranging from $113.95 to $114.91, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | Includes 52,024 Restricted Stock Units ("RSUs"). |
| F4 | The transaction was executed in multiple trades in prices ranging from $114.98 to $115.97, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $116.08 to $117.07, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $117.12 to $118.09, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $118.17 to $118.64, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | The shares were sold solely to satisfy tax or other government withholding obligations in connection with the vesting of shares subject to RSUs of the Issuer. |