Jeremy Stoppelman - 03 Feb 2026 Form 4 Insider Report for YELP INC (YELP)

Role
Chief Executive Officer, Director
Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Issuer symbol
YELP
Transactions as of
03 Feb 2026
Net transactions value
-$1,678,961
Form type
4
Filing time
05 Feb 2026, 17:43:52 UTC
Previous filing
02 Feb 2026
Next filing
24 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Stoppelman Jeremy Chief Executive Officer, Director C/O YELP INC., 350 MISSION STREET, 10TH FLOOR, SAN FRANCISCO /s/ Elizabeth Prosser, Attorney-in-Fact 05 Feb 2026 0001541476

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Award $0 +152,573 +20% $0.000000 909,031 03 Feb 2026 Direct F1
transaction YELP Common Stock Award $0 +55,796 +6.1% $0.000000 964,827 03 Feb 2026 Direct F2
transaction YELP Common Stock Options Exercise $614,100 +30,000 +3.1% $20.47 994,827 03 Feb 2026 Direct
transaction YELP Common Stock Sale $366,408 -14,269 -1.4% $25.68 980,558 03 Feb 2026 Direct F3, F4
transaction YELP Common Stock Sale $418,921 -15,731 -1.6% $26.63 964,827 03 Feb 2026 Direct F3, F5
transaction YELP Common Stock Options Exercise $614,100 +30,000 +3.1% $20.47 994,827 04 Feb 2026 Direct
transaction YELP Common Stock Sale $728,394 -29,400 -3% $24.78 965,427 04 Feb 2026 Direct F3, F6
transaction YELP Common Stock Sale $15,222 -600 -0.06% $25.37 964,827 04 Feb 2026 Direct F3, F7
transaction YELP Common Stock Options Exercise $126,914 +6,200 +0.64% $20.47 971,027 05 Feb 2026 Direct
transaction YELP Common Stock Sale $150,016 -6,200 -0.64% $24.20 964,827 05 Feb 2026 Direct F3, F8

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction YELP Stock Option (Right to Buy) Options Exercise $614,100 -30,000 -45% $20.47 36,200 03 Feb 2026 Common Stock 30,000 $20.47 Direct F9
transaction YELP Stock Option (Right to Buy) Options Exercise $614,100 -30,000 -83% $20.47 6,200 04 Feb 2026 Common Stock 30,000 $20.47 Direct F9
transaction YELP Stock Option (Right to Buy) Options Exercise $126,914 -6,200 -100% $20.47 0 05 Feb 2026 Common Stock 6,200 $20.47 Direct F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents the grant of restricted stock units that vest in equal quarterly installments over four years from the date of grant.
F2 On January 25, 2023, the Reporting Person was granted performance-based restricted stock units covering 70,834 shares of the Issuer's common stock at the target performance level, zero to 200% of which would become eligible to vest based on the achievement of performance goals. On February 3, 2026, the performance criteria were met, resulting in 55,796 shares becoming eligible to vest on February 20, 2026, subject to the Reporting Person's continued service with the Issuer.
F3 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 19, 2025.
F4 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $25.35 to $26.28, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F5 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $26.38 to $27.035, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F6 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $24.31 to $25.29, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F7 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $25.34 to $25.40, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F8 The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $23.98 to $24.46, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer.
F9 Fully vested.