| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | YELP | Common Stock | Sale | -$451K | -10K | -0.47% | $45.10 | 2.11M | Nov 3, 2023 | by Trust | F1, F2 |
| transaction | YELP | Common Stock | Sale | -$450K | -10K | -0.47% | $45.00 | 2.1M | Nov 6, 2023 | by Trust | F1, F2 |
| transaction | YELP | Common Stock | Sale | -$451K | -10K | -0.48% | $45.12 | 2.09M | Nov 7, 2023 | by Trust | F1, F2 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2023. |
| F2 | Shares are held by the Jeremy Stoppelman Revocable Trust dated March 16, 2010, for which the reporting person is the trustee. The reporting person holds voting and dispositive power over the shares. |