Jeremy Stoppelman - Sep 8, 2023 Form 4 Insider Report for YELP INC (YELP)

Role
Chief Executive Officer, Director
Signature
/s/ Elizabeth Prosser, Attorney-in-Fact
Stock symbol
YELP
Transactions as of
Sep 8, 2023
Transactions value $
-$450,000
Form type
4
Date filed
9/13/2023, 06:04 PM
Previous filing
Sep 7, 2023
Next filing
Oct 3, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction YELP Common Stock Sale -$450K -10K -0.47% $45.00 2.12M Sep 8, 2023 by Trust F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 21, 2023.
F2 Shares are held by the Jeremy Stoppelman Revocable Trust dated March 16, 2010, for which the reporting person is the trustee. The reporting person holds voting and dispositive power over the shares.