| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | YELP | Common Stock | Sale | $180,495 | -4,941 | -1.6% | $36.53 | 295,842 | 04 Jun 2024 | Direct | F1, F2 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 5, 2024. |
| F2 | Includes 564 shares purchased on May 31, 2024 pursuant to the Issuer's 2012 Employee Stock Purchase Plan, as amended. |