Jane Prior - 20 Feb 2026 Form 4 Insider Report for Vita Coco Company, Inc. (COCO)

Role
Chief Marketing Officer
Signature
/s/ Alison Klein, attorney-in-fact for Jane Prior
Issuer symbol
COCO
Transactions as of
20 Feb 2026
Net transactions value
-$2,645,922
Form type
4
Filing time
09 Mar 2026, 19:27:57 UTC
Previous filing
01 Dec 2025
Next filing
12 Mar 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Prior Jane Chief Marketing Officer 111 5TH AVENUE, 2ND FLOOR, NEW YORK /s/ Alison Klein, attorney-in-fact for Jane Prior 09 Mar 2026 0001886154

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction COCO Common Stock Tax liability -1,458 -1.1% $55.18* 128,104 05 Mar 2026 Direct F1
transaction COCO Common Stock Tax liability -705 -0.55% $55.18* 127,399 05 Mar 2026 Direct F1
transaction COCO Common Stock Options Exercise +3,675 +2.9% $10.18* 131,074 05 Mar 2026 Direct
transaction COCO Common Stock Options Exercise +23,750 +18% $10.18* 154,824 05 Mar 2026 Direct
transaction COCO Common Stock Options Exercise +22,575 +15% $10.18* 177,399 05 Mar 2026 Direct
transaction COCO Common Stock Sale $1,801,204 -34,159 -19% $52.73 143,240 05 Mar 2026 Direct F2, F3
transaction COCO Common Stock Sale $839,310 -15,741 -11% $53.32 127,499 05 Mar 2026 Direct F2, F4
transaction COCO Common Stock Sale $5,408 -100 -0.08% $54.08 127,399 05 Mar 2026 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction COCO Non-Qualified Stock Option (Right to Buy) Award +14,025 $16.91* 14,025 20 Feb 2026 Common Stock 14,025 $16.91 Direct F5
transaction COCO Non-Qualified Stock Option (Right to Buy) Options Exercise -3,675 -100% $0.000000* 0 05 Mar 2026 Common Stock 3,675 $10.18 Direct F6
transaction COCO Non-Qualified Stock Option (Right to Buy) Options Exercise -23,750 -100% $0.000000* 0 05 Mar 2026 Common Stock 23,750 $10.18 Direct F6
transaction COCO Non-Qualified Stock Option (Right to Buy) Options Exercise -22,575 -83% $0.000000* 4,725 05 Mar 2026 Common Stock 22,575 $10.18 Direct F6
holding COCO Non-Qualified Stock Option (Right to Buy) 45,605 20 Feb 2026 Common Stock 45,605 $15.00 Direct F7
holding COCO Non-Qualified Stock Option (Right to Buy) 42,980 20 Feb 2026 Common Stock 42,980 $15.36 Direct F8
holding COCO Non-Qualified Stock Option (Right to Buy) 14,205 20 Feb 2026 Common Stock 14,205 $16.91 Direct F9
holding COCO Non-Qualified Stock Option (Right to Buy) 8,746 20 Feb 2026 Common Stock 8,746 $26.18 Direct F10
holding COCO Non-Qualified Stock Option (Right to Buy) 13,218 20 Feb 2026 Common Stock 13,218 $33.36 Direct F11
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
F2 The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $52.07 to $53.06, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.07 to $53.84, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
F6 The stock option is fully vested and currently exercisable.
F7 The stock option vests in four equal annual installments beginning on November 27, 2022.
F8 The stock option vests in three equal annual installments beginning on August 15, 2025.
F9 The stock options vest in four annual equal installments beginning on March 10, 2024.
F10 The stock option vests in four equal annual installments beginning on March 4, 2025.
F11 The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.