Buys
Open market- Shares
- Avg price
- Total value
Jane Prior - Chief Marketing Officer at Vita Coco Company, Inc.
Issuer-level insider activity
- Role
- Chief Marketing Officer
- Issuer ticker
- COCO on Nasdaq
- Entity type
- Individual
- Source filing history
- Open source filing history
Identity
Names, identifiers, and filing context for this profile.
1 identity field
Source evidence
Original filing metadata and source links for verification.
1 source field
Past-year transaction volume for Jane Prior in Vita Coco Company, Inc.
Sells
Open market- Shares
- -70,000
- Avg price
- $50.27
- Total value
- -$3,518,772
Net
Past year- Shares
- -70,000
- Share %
- -100%
- Total value
- -$3,518,772
Reported holdings for Jane Prior in Vita Coco Company, Inc.
Form 4 holding
Chief Marketing Officer
Vita Coco Company, Inc.
- Security class
- Common Stock
- Shares / value
- 115,780
- Estimated value
- $7,657,689
- Report date
- 15 Aug 2026
- Price
- $66.14
- Ownership
- Direct
Form 4 holding
Chief Marketing Officer
Vita Coco Company, Inc.
- Security class
- Non-Qualified Stock Option (Right to Buy)
- Shares / value
- 13,218
- Estimated value
- $884,945
- Report date
- 15 Aug 2026
- Price
- $66.95
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
- 13,218
Form 4 holding
Chief Marketing Officer
Vita Coco Company, Inc.
- Security class
- Performance Stock Units
- Shares / value
- 0
- Estimated value
- Report date
- 20 Feb 2026
- Price
- Ownership
- Direct
- Underlying class
- Common Stock
- Underlying amount
Transaction history for Jane Prior in Vita Coco Company, Inc.
| Sym | Class | Transaction | % | SEC-reported value | SEC-reported price | Shares | Shares after | Date | Ownership |
|---|
* marks a reported price that did not pass the local price check.