Maurice J. Duca - 06 Aug 2025 Form 4 Insider Report for APPFOLIO INC (APPF)

Role
10%+ Owner
Signature
/s/ Kimberly Shea, Attorney-in-Fact for Maurice J. Duca
Issuer symbol
APPF
Transactions as of
06 Aug 2025
Net transactions value
-$1,725,361
Form type
4
Filing time
08 Aug 2025, 16:20:33 UTC
Previous filing
06 Aug 2025
Next filing
11 Aug 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
DUCA MAURICE J 10%+ Owner C/O IGSB, INC., 1485 E. VALLEY ROAD, SUITE H, SANTA BARBARA /s/ Kimberly Shea, Attorney-in-Fact for Maurice J. Duca 08 Aug 2025 0000938333

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction APPF Class A Common Stock Sale $91,053 -300 -0.38% $303.51 77,995 06 Aug 2025 Direct F1, F2
transaction APPF Class A Common Stock Sale $122,032 -400 -0.51% $305.08 77,595 06 Aug 2025 Direct F1, F3
transaction APPF Class A Common Stock Sale $69,512 -227 -0.29% $306.22 77,368 06 Aug 2025 Direct F1, F4
transaction APPF Class A Common Stock Sale $122,976 -400 -0.52% $307.44 76,968 06 Aug 2025 Direct F1, F5
transaction APPF Class A Common Stock Sale $61,894 -200 -0.26% $309.47 76,768 06 Aug 2025 Direct F1, F6
transaction APPF Class A Common Stock Sale $186,378 -600 -0.78% $310.63 76,168 06 Aug 2025 Direct F1, F7
transaction APPF Class A Common Stock Sale $67,314 -216 -0.28% $311.64 75,952 06 Aug 2025 Direct F1, F8
transaction APPF Class A Common Stock Sale $49,174 -157 -0.21% $313.21 75,795 06 Aug 2025 Direct F1, F9
transaction APPF Class A Common Stock Sale $60,656 -200 -0.37% $303.28 54,400 06 Aug 2025 By Family Trust F1, F10
transaction APPF Class A Common Stock Sale $60,970 -200 -0.37% $304.85 54,200 06 Aug 2025 By Family Trust F1, F11
transaction APPF Class A Common Stock Sale $91,878 -300 -0.55% $306.26 53,900 06 Aug 2025 By Family Trust F1, F12
transaction APPF Class A Common Stock Sale $92,226 -300 -0.56% $307.42 53,600 06 Aug 2025 By Family Trust F1, F13
transaction APPF Class A Common Stock Sale $30,861 -100 -0.19% $308.61 53,500 06 Aug 2025 By Family Trust F1
transaction APPF Class A Common Stock Sale $155,335 -500 -0.93% $310.67 53,000 06 Aug 2025 By Family Trust F1, F14
transaction APPF Class A Common Stock Sale $31,182 -100 -0.19% $311.82 52,900 06 Aug 2025 By Family Trust F1
transaction APPF Class A Common Stock Sale $31,329 -100 -0.19% $313.29 52,800 06 Aug 2025 By Family Trust F1
transaction APPF Class A Common Stock Sale $30,322 -100 -0.24% $303.22 41,000 06 Aug 2025 By Pension Trust F1, F15
transaction APPF Class A Common Stock Sale $60,986 -200 -0.49% $304.93 40,800 06 Aug 2025 By Pension Trust F1, F15, F16
transaction APPF Class A Common Stock Sale $30,626 -100 -0.25% $306.26 40,700 06 Aug 2025 By Pension Trust F1, F15
transaction APPF Class A Common Stock Sale $122,980 -400 -0.98% $307.45 40,300 06 Aug 2025 By Pension Trust F1, F15, F17
transaction APPF Class A Common Stock Sale $62,044 -200 -0.5% $310.22 40,100 06 Aug 2025 By Pension Trust F1, F15, F18
transaction APPF Class A Common Stock Sale $62,304 -200 -0.5% $311.52 39,900 06 Aug 2025 By Pension Trust F1, F15, F19
transaction APPF Class A Common Stock Sale $31,329 -100 -0.25% $313.29 39,800 06 Aug 2025 By Pension Trust F1, F15
holding APPF Class A Common Stock 26,667 06 Aug 2025 By IGSB Cardinal I, LLC F20
holding APPF Class A Common Stock 142,857 06 Aug 2025 By IGSB Gaucho Fund I, LLC F21
holding APPF Class A Common Stock 9,805 06 Aug 2025 By IGSB Cardinal Core BV, LLC F22
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Sales made pursuant to a 10(b)5-1 trading plan previously adopted by the Reporting Person on December 13, 2024.
F2 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $303.19 to $303.97, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $304.70 to $305.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $305.71 to $306.27, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $307.32 to $307.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $309.12 to $309.80, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $310.22 to $311.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F8 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $311.28 to $312.22, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F9 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $313.07 to $313.29, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F10 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $303.21 to $303.35, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F11 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $304.71 to $304.98, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F12 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $306.16 to $306.43, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F13 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $307.35 to $307.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F14 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $310.21 to $311.20, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F15 These Class A Shares are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares.
F16 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $304.71 to $305.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F17 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $307.31 to $307.58, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F18 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $310.21 to $310.22, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F19 This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $311.22 to $311.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F20 These Class A Shares are owned by IGSB Cardinal I, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares. However, the Reporting Person disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.
F21 These Class A Shares are owned by IGSB Gaucho Fund I, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares. However, the Reporting Person disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.
F22 These Class A Shares are owned by IGSB Cardinal Core BV, LLC, a limited liability company, of which the Reporting Person is the managing member. In that capacity, the Reporting Person possesses sole voting and dispositive power over these Class A Shares, but he disclaims beneficial ownership in these Class A Shares, except to the extent of any pecuniary interest he may have therein.