Russell Diez-Canseco - 12 Dec 2024 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Role
PRESIDENT AND CEO, Director
Signature
/s/ Jason Minio, Attorney-in-Fact
Issuer symbol
VITL
Transactions as of
12 Dec 2024
Net transactions value
-$4,017,629
Form type
4
Filing time
16 Dec 2024, 16:15:22 UTC
Previous filing
21 Nov 2024
Next filing
15 Jan 2025
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Options Exercise $279,752 +52,500 +8.7% $5.33 658,525 12 Dec 2024 Direct
transaction VITL Common Stock Sale $920,726 -24,764 -3.8% $37.18 633,761 12 Dec 2024 Direct F1, F2
transaction VITL Common Stock Sale $720,299 -18,856 -3% $38.20 614,905 12 Dec 2024 Direct F1, F3
transaction VITL Common Stock Sale $43,356 -1,108 -0.18% $39.13 613,797 12 Dec 2024 Direct F1, F4
transaction VITL Common Stock Options Exercise $169,535 +31,816 +5.2% $5.33 645,613 13 Dec 2024 Direct
transaction VITL Common Stock Options Exercise $364,768 +99,262 +15% $3.67 744,875 13 Dec 2024 Direct
transaction VITL Common Stock Sale $3,062,904 -82,314 -11% $37.21 662,561 13 Dec 2024 Direct F5
transaction VITL Common Stock Sale $84,399 -2,231 -0.34% $37.83 660,330 13 Dec 2024 Direct F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -52,500 -16% $0.000000 281,264 12 Dec 2024 Common Stock 52,500 $5.33 Direct F7
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -31,816 -11% $0.000000 249,448 13 Dec 2024 Common Stock 31,816 $5.33 Direct F7
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -99,262 -100% $0.000000 0 13 Dec 2024 Common Stock 99,262 $3.67 Direct F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.89 to $37.88 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3), (4), (5) and (6).
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.91 to $38.89 inclusive.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.93 to $39.31 inclusive.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.59 to $37.585 inclusive.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $37.59 to $38.05 inclusive.
F7 Fully vested.