Matthew Ohayer - Oct 21, 2024 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Signature
/s/ Jason Minio, Attorney-in-Fact
Stock symbol
VITL
Transactions as of
Oct 21, 2024
Transactions value $
-$938,133
Form type
4
Date filed
10/23/2024, 04:15 PM
Previous filing
Sep 20, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Sale -$862K -22.1K -0.31% $39.02 7.2M Oct 21, 2024 Direct F1, F2
transaction VITL Common Stock Sale -$75.8K -1.9K -0.03% $39.89 7.19M Oct 21, 2024 Direct F1, F3
holding VITL Common Stock 1.74M Oct 21, 2024 By former spouse F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 These sales were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $38.70 to $39.61 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $39.72 to $40.21 inclusive.
F4 Pursuant to an agreement between the Reporting Person and his former spouse, the Reporting Person has sole voting control over the shares. The Reporting Person has no pecuniary interest in the shares.