Russell Diez-Canseco - 12 Aug 2024 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Role
PRESIDENT AND CEO, Director
Signature
/s/ Jason Minio, Attorney-in-Fact
Issuer symbol
VITL
Transactions as of
12 Aug 2024
Net transactions value
-$3,603,769
Form type
4
Filing time
14 Aug 2024, 16:15:04 UTC
Previous filing
12 Aug 2024
Next filing
13 Sep 2024
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Options Exercise $504,927 +94,758 +18% $5.33* 610,162 12 Aug 2024 Direct
transaction VITL Common Stock Options Exercise $67,150 +5,242 +0.86% $12.81* 615,404 12 Aug 2024 Direct
transaction VITL Common Stock Sale $3,071,000 -100,000 -16% $30.71 515,404 12 Aug 2024 Direct F1
transaction VITL Common Stock Options Exercise $279,752 +52,500 +10% $5.33* 567,904 12 Aug 2024 Direct F2
transaction VITL Common Stock Sale $1,128,709 -37,202 -6.6% $30.34 530,702 12 Aug 2024 Direct F2, F3
transaction VITL Common Stock Sale $255,889 -8,300 -1.6% $30.83 522,402 12 Aug 2024 Direct F2, F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -94,758 -15% $0.000000 543,764 12 Aug 2024 Common Stock 94,758 $5.33 Direct F5
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -5,242 -4.4% $0.000000 114,160 12 Aug 2024 Common Stock 5,242 $12.81 Direct F6
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -52,500 -9.7% $0.000000 491,264 12 Aug 2024 Common Stock 52,500 $5.33 Direct F2, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.58 to $30.86 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1), (2) and (4).
F2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.77 to $30.76 inclusive.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.77 to $30.97 inclusive.
F5 One-fifth (1/5th) of the shares subject to the option vested or will vest in equal annual installments commencing on August 22, 2020, subject to the Reporting Person continuing to provide service through each such date.
F6 One-third (1/3rd) of the shares subject to the stock option will vest in equal annual installments commencing on March 10, 2023, subject to the Reporting Person continuing to provide service through each vesting date.