Stephanie Coon - May 15, 2024 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Role
SVP OF PEOPLE AND STRATEGY
Signature
/s/ Jason Minio, Attorney-in-Fact
Stock symbol
VITL
Transactions as of
May 15, 2024
Transactions value $
-$584,366
Form type
4
Date filed
5/17/2024, 04:16 PM
Previous filing
Mar 15, 2024
Next filing
May 29, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Options Exercise $139K +8.05K +13.89% $17.29 66K May 15, 2024 Direct
transaction VITL Common Stock Sale -$297K -8.05K -12.19% $36.96 58K May 15, 2024 Direct F1
transaction VITL Common Stock Award $5.3K +500 +0.86% $10.59* 58.5K May 15, 2024 Direct F2
transaction VITL Common Stock Options Exercise $380K +22K +37.56% $17.29 80.4K May 16, 2024 Direct
transaction VITL Common Stock Sale -$811K -22K -27.3% $36.94 58.5K May 16, 2024 Direct F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -8.05K -11.08% $0.00 64.6K May 15, 2024 Common Stock 8.05K $17.29 Direct F4
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -22K -33.98% $0.00 42.7K May 16, 2024 Common Stock 22K $17.29 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.90 to $37.11 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnotes (1) and (3).
F2 These shares were acquired under the Issuer's Employee Stock Purchase Plan in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c).
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $36.70 to $37.00 inclusive.
F4 One-third (1/3rd) of the shares subject to the option vested or will vest in equal annual installments commencing on August 9, 2022, subject to the Reporting Person continuing to provide service through each such date.