Jason Dale - 20 Feb 2024 Form 4 Insider Report for Vital Farms, Inc. (VITL)

Role
COO
Signature
/s/ Jason Minio, Attorney-in-Fact
Issuer symbol
VITL
Transactions as of
20 Feb 2024
Net transactions value
-$414,288
Form type
4
Filing time
22 Feb 2024, 16:46:50 UTC
Previous filing
06 Dec 2023
Next filing
04 Mar 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VITL Common Stock Options Exercise $20,041 +14,006 +29% $1.43* 62,461 20 Feb 2024 Direct F1
transaction VITL Common Stock Sale $224,516 -14,006 -22% $16.03 48,455 20 Feb 2024 Direct F1, F2
transaction VITL Common Stock Options Exercise $8,004 +5,594 +12% $1.43* 54,049 21 Feb 2024 Direct F1
transaction VITL Common Stock Options Exercise $32,485 +8,840 +16% $3.67 62,889 21 Feb 2024 Direct F1
transaction VITL Common Stock Sale $91,182 -5,594 -8.9% $16.30 57,295 21 Feb 2024 Direct F1, F3
transaction VITL Common Stock Sale $159,120 -8,840 -15% $18.00 48,455 21 Feb 2024 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -14,006 -14% $0.000000 88,994 20 Feb 2024 Common Stock 14,006 $1.43 Direct F1, F4
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -5,594 -6.3% $0.000000 83,400 21 Feb 2024 Common Stock 5,594 $1.43 Direct F1, F4
transaction VITL Employee Stock Option (right to buy) Options Exercise $0 -8,840 -9.2% $0.000000 86,860 21 Feb 2024 Common Stock 8,840 $3.67 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 7, 2023.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.00 to $16.11 inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3).
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $16.01 to $16.56 inclusive.
F4 Fully vested and exercisable.